Yerself is a 7" vinyl/video label, online music channel, video production house and space to enable artists. <as opposed to exploiting them>
We collaborate to create music videos, short films, live streaming performances, mini-docs and artist conversations. We strive to be a vehicle that helps build community. Based in Los Angeles, but ally to POC, LGBTQs and our fringe friends all around the world.
the word yourself is often used in empowering contexts. 'Be yourself', 'Believe in yourself' and the oft heard in the underground community phrase—do it yourself, DIY.