Yerself is a production company, online art channel, 7" vinyl/video label and a space to enable artists. <as opposed to exploiting them>
We collaborate to create music videos, short films, live performances, mini-docs and artist conversations. We strive to be a vehicle that helps build community. Based in Los Angeles, but ally to BIPOC, LGBTQIA+ and our fringe friends all around the world.
the word yourself is often used in empowering contexts. 'Be yourself', 'Believe in yourself' and the oft heard in the underground community phrase—do it yourself, DIY.